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Beach Bunny Talk Signing to Mom + Pop, Creative Merchandise 1

In highschool, singer-songwriter Lili Trifilio carried out covers of pop hits from Katy Perry to Adele in her expertise present, tweaking the supply to make them her personal. In 2015, she began at Depaul University, the place she studied journalism, however quickly discovered herself extra fascinated by pursuing music as a profession. “When I started college, every other person I’d meet was either going to shows or played something,” Trifilio, 22, says. “Chicago definitely inspires that.”

That identical yr, she fashioned the indie-pop band Beach Bunny, saying her personal identify could be too laborious to spell and due to this fact Google.She rounded out her band with two pals, Matt Henkels on guitar and Jon Alvarado on drums (Anthony Vaccaro lately joined as bassist), and was keen to begin importing her music to Spotify. She knew she wanted a distribution service first, although, so began messaging bands asking what they used, ultimately deciding on DistroKid. 

By March 2019, Beach Bunny employed managers in Chris Crowley and Mike Scrafford of Salty Artist Management, who quickly began pitching the band to labels. Trifilio was hesitant, saying “I liked having control over the music, and I was scared that a label would mess that up.” But, she says that as a result of their music was streaming nicely — thanks partially to a TikTok video that used the title observe to the band’s fourth EP, Prom Queen — she felt she had leverage when it got here to negotiating recording contracts. After assembly with Mom + Pop, one in every of three labels the act was contemplating, she says, “it intuitively felt right.” The New York indie signed the band in September.

“We had been fans since December 2018, when Suzanna Slavin, our director of A&R, took me to a show at Baby’s All Right,” recalls Michael Goldstone, founder and owner of Mom + Pop, who stayed in touch with the band’s management since. “It obtained aggressive in a short time with quite a few majors and indies, nonetheless, we consider they valued us having been there from the onset — and felt related to our ethos and aesthetic. We deeply worth DIY in any type.”

Most lately, the band introduced its debut full-length, Honeymoon, out Feb. 14. The album’s lead single, the drum-thumping, explosive “Dream Boy,” arrived Oct. 31 together with a Summer crush-inspired video. “They write heartfelt songs — and a few of the greatest we’ve ever heard,” says Goldstone. 

Now, Trifilio is most wanting ahead to filming extra music movies and designing merchandise with a much bigger price range. “In the previous it’s like, ‘How many colors can we use?’ or ‘Hoodies are too expensive,’” she says. “We have a lot more resources to be more creative, which is really exciting.”

A model of this text initially appeared within the Nov. 2 concern of Billboard.


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