1. Fashion

Baccarat Has a Taste for Lady M’s Mille Crêpe – WWD

If a cake had been ever chosen to signify a couture costume, a high contender must be certainly one of Girl M’s confections. The model’s signature providing, the Mille Crêpe, consists of at the very least 20 handmade paper-thin crêpes layered with mild pastry cream. Girl M refers to its shops as boutiques.

As if any extra proof of Girl M’s posh aspect was wanted, the model is now hooking up with Baccarat for a 28-foot, multifunctioning and opulent Girl M x Baccarat cake truck.

Along with the outside, painted by 3-D artist Kurt Wenner, Baccarat mounted on the truck two giant ($29,100 every) and one small ($12,600) Tuile de Cristal chandeliers suspended from two lengthy beams, and 4 Baccarat Mille Nuits Torch sconces ($2,150) on both aspect of the service home windows.

Baccarat’s Madison Avenue boutique on July 25 will fete the partnership with a life-size rendering of the cake truck affixed to the boutique’s glass facade. Surrounded by Girl M truffles in an atmosphere just like an precise Girl M boutique, Champagne will stream in anticipation of the arrival of the actual cake truck, from which Girl M Mille Crêpes will likely be served to visitors via a service window.

The cake truck is a part of a five-year partnership that may see the roving confectionary following the Baccarat boutique occasion because it travels throughout the nation to achieve Northern California by August.

Within the night, the truck will supply an out of doors eating expertise with Girl M truffles introduced on Baccarat Arabesque dessert plates ($250 every), drinks served in Harcourt Talleyrand tumblers ($370 for a set of two) at six tables with Baccarat Bon Jour Versailles lamps designed by Philippe Starck ($2,400 every).

Baccarat created customized iPads with a digital catalog of all its merchandise and direct hyperlink to e-commerce.

Daniela Riccardi, world chief govt officer of Baccarat, mentioned the partnership is “part of our mission to bring the glamorous lifestyle of Baccarat into new and unexpected experiences. The finest handmade cakes of Lady M and the finest handmade crystal of Baccarat make a perfect, sophisticated, luxurious dessert-tasting experience.”


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