Apple CEO Tim Cook: We always try to keep our prices as low as possible

Apple CEO Tim Cook dinner doesn’t suppose that its gadgets are costly available in the market. In an interview with German publication Stern, Cook dinner spoke concerning the new iPhone fashions and the upcoming Apple TV+ subscription service. The interview performed throughout a go to to the Blinkist Workplace in Berlin sheds extra gentle on Cook dinner’s considering. Cook dinner tweeted concerning the go to to this Berlin-based startup that summarizes non-fiction books. Whereas the interview targeted on Apple‘s new subscription providers, the lingering query was round pricing.

“We always try to keep our prices as low as possible and fortunately we were able to lower the price of the iPhone this year,” Cook dinner informed the publication. Within the US, Apple introduced that iPhone 11 will begin at $699, versus $749 beginning value of its predecessor, the iPhone XR. Even in Europe, the iPhone 11 is on the market at €800, which is €50 decrease than that of iPhone XR from final 12 months. He additionally feels that Apple TV+ is priced attractively within the aggressive streaming market.

Apple TV+ will probably be obtainable at $4.99 within the US and in Europe, it’s priced at €5 for a month. As compared, the most cost effective plan from Netflix prices €eight within the European market. The most affordable plan from Netflix doesn’t even embrace HD video, which makes it much less interesting. Cook dinner believes that Netflix is just not afraid of its streaming TV service. He notes that video streaming market is just not a “winner takes all” form of a market. He sees many subscribe to a number of providers without delay and desires Apple TV+ to be one in every of them.

Cook dinner additionally spoke about Elizabeth Warren, the Democratic Presidential candidate working in 2021. Warren has repeatedly known as for breakup to tech giants like Amazon, Apple, Fb and others. The iPhone maker can also be going through strain from the US Supreme Court docket. “No reasonable person would ever call Apple a monopolist,” Cook dinner stated within the interview. He added that App Retailer is designed to be a reliable place to purchase apps. “We have 30 to 40 apps – versus more than two million others,” he added.


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