Amid the U.S. commerce warfare with China, Apple could also be better off with a CEO like Tim Cook than one just like the late Steve Jobs, cash supervisor and common blogger Josh Brown advised CNBC on Monday.
Jobs “would have been a horrible CEO in this moment,” the CEO of Ritholtz Wealth Management mentioned throughout an look on “Fast Money Halftime Report.” Because he must “kowtow to both Beijing and [President Donald] Trump.”
He continued: “Could you picture, in a million years, Steve Jobs threading the needle in the way Time Cook has?”
Apple could not instantly be reached for remark.
Brown described Jobs as a “beacon of innovation” in his time as CEO. But Cook brings “competence, logistical savvy, and calmness,” Brown added.
Brown’s remarks come amid a vital juncture for Apple. China is a key marketplace for Apple, and lots of of the corporate’s merchandise are assembled there. Now, Apple is contemplating shifting many of its operations from China to locations like India or the U.S. to melt the affect of the continuing commerce warfare.
Jobs’ successor, Cook, had not been an early supporter of Trump. But Cook has stored in contact with Trump all through his presidency, together with assembly with him on issues involving commerce. Cook has additionally held conferences with China on tender political issues that contain the corporate.
Just final week, he met the chief of China’s market regulator, per week after Apple confronted criticism for eradicating an app in its app retailer that helped Hong Kong protesters observe police actions.
Cook has to “live with the reality” that China is a “lifeline” for his enterprise whereas “simultaneously convincing ‘mad dog’ Trump that he is going to build things here,” Brown mentioned. “He’s done it incredibly well. Could you imagine Steve Jobs pulling that off? I really can’t.”
—CNBC’s Kif Leswing and Reuters contributed to this report.