Americans Streamed 1 Trillion Songs Last Year, But Their Real Interest Was Music Videos

American demand for streaming music soared final yr, with listeners streaming greater than 1 trillion songs for the primary time. And increasingly more, we’re simply as all in favour of watching our music as listening to it.

A new examine from Nielsen finds that we streamed 1.15 trillion songs on companies starting from Spotify to YouTube. That’s 29.3% bounce over the earlier yr.

Video music noticed an explosion in viewers, although, spiking 40.7% to 401.2 billion views. Audio streams beat that precise complete, with 745.7 billion streams, however that was only a 23.8% climb.

It’s one of the vital authoritative indicators to this point concerning the shifting listening habits of Americans and will point out an approaching one, as followers look to emulate the dance strikes of their favourite artists reminiscent of Billie Eilish.

Physical music gross sales continued to say no, falling 15% whilst vinyl continued its resurgence.

“Old Town Road,” by Lil Nas X and Billy Ray Cyrus, was the yr’s prime track, streaming 2.5 billion occasions. Other huge artists embrace Eilish, Post Malone and Lizzo.

More must-read tales from Fortune:

Inside 1917: Designing a World War I battlefield—Greta Gerwig and solid reveal how they reinvented Little Women
—How Neil Young’s eccentric on-line residence was born
Netflix reworked the height TV terrain within the 2010s

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