Abercrombie & Fitch Co. has moved to Scandinavia.
The retailer, which incorporates Hollister and Abercrombie Youngsters, along with the namesake model, is now promoting merchandise on Boozt.com. The Nordic e-commerce platform sells males’s, ladies’s and kids’s attire, equipment and footwear in international locations like Denmark, Sweden, Norway and Finland, along with a bunch of nations in Europe.
“As we aim to reach our global customers whenever, wherever and however they prefer to shop, we’re excited to partner with Boozt.com to better meet the needs of our Nordic customers,” Kristin Scott, president of worldwide manufacturers at A&F, stated in a press release. “We see strong demand for our products in this region and we know Boozt.com will be a great fit for our brands, as we both put the customer first and strive for a seamless shopping experience.”
The efforts are a part of the retailers transformation plans — shares are down greater than 16 p.c year-over-year and complete gross sales fell brief throughout the latest quarter.
However Abercrombie is on the transfer.
The corporate’s comeback technique entails closing flagships for smaller — and extra profitable — retailer codecs, reintroducing the Gilly Hicks by Hollister lingerie model and bringing in new senior-level expertise.
An Abercrombie & Fitch retailer.
Observe WWD on Twitter or develop into a fan on Fb.